Our ImpactMark

The world’s needs are constantly evolving. As an organization committed to advancing life, we have a responsibility to remain adaptable and in tune.

Our new brand is doing something a bit different. Instead of creating a logomark, we’ve created an ImpactMark.

It puts our long-term commitment to people, planet and profit front and center. Why? Because we believe in the power of transparency. We want to highlight the organization we want to be and mark our progress towards this aspiration. To quote Max Planck, the renowned physicist: “When you change the way you look at things, the things you look at change.”

So in order to change as a company, we’re changing how we look at things. Our ImpactMark will be updated every year with our performance. Its three loops indicate the past three years. As we do better, the lines will progress outward.

We’re constantly striving, trying to make a perfect circle, knowing we’ll never achieve perfection.